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Notes from the studio on content, distribution and the numbers behind both. Short, practical, and written by the people doing the work.
Article
Instagram goes long-form: what 90-minute videos mean for you
Instagram is testing 90-minute videos and a TV app. What's changing, what isn't, and what to do about it. ArticleThe Turning Tide shortlisted at the London Surf / Film Festival
Our short documentary about Phil Owen and Ocean Therapy makes The Shorties 2026 shortlist. EP5 PodcastHow we actually use AI in a marketing agency (and where we don't)
I had AI edit an entire video for me. ArticleWhat a shoot day actually looks like
From a two-person social shoot to a full crew: how a day actually runs. EP4 PodcastI wanted the earth to swallow me up
From behind the camera to building brands. ArticleShorts vs long-form: you need both
Short-form finds the audience. EP3 PodcastHow reality TV changed my life forever
Episode 3 is co-founder Aron Williams: entrepreneur, three-time world kickboxing champion and reality TV star, on how television transformed his life and why a strong digital presence is the key to everything that came after.. ArticleOrganic first, paid second: why the order matters
Most businesses buy attention before they've earned any. EP2 PodcastThe common misconceptions of social media marketing
Think you need millions of followers to succeed? Or that organic reach is dead? Episode 2 separates fact from fiction and debunks the myths holding businesses back online.. EP1 PodcastIf you don't do this now, you will disappear
The first episode.Nothing in that category yet.
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