Case study · Fitness
Cold calls.Warm leads.
The brief
Take a biohacking clinic from local secret to national name.
CryoCube runs a recovery clinic in South Wales and hires out hyperbaric oxygen chambers across the UK. The product is remarkable, but it needs explaining, and the audience ranges from pro athletes to people managing long-term conditions.
The brief was to build demand for both sides of the business: enquiries for chamber hire, and a brand that pro sport and retail would want to partner with.
How we solved it
Explain it, prove it, then sell it.
We built the brand around proof. A brand awareness film and an HBOT product ad explained what the chambers do, while long-form content showed who uses them: a day in the life with boxers Ioan and Garan Croft, a podcast on the science and the stories, and the Cardiff City FC partnership launch. A full photography library and a Selfridges launch film followed as the brand grew.
Paid social then did the selling. 890+ enquiries at £4.08 each, 6.9 million views across the account and 2 million organic views on Instagram.
Deliverables · 01
Long-form video
Brand films, ads, a podcast and YouTube episodes. Hover to preview, click to watch.
Deliverables · 02
Photography
Product, clinic and press stills, including the Cardiff City FC and Croft twins shoots. Click either side to move through.
Deliverables · 03
Social content
Vertical ads and trailers for Instagram, Facebook and YouTube Shorts.
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