Case study · Automotive
Vanloads of content.A truckload of views.
The brief
Build an audience that actually wants to hear from a van dealer.
David Spear sells commercial vehicles: vans, trucks and pickups to tradespeople and fleets across the UK. The audience is specific, practical and hard to reach with a standard dealer ad. Paid alone was getting expensive, and there was no organic presence doing the heavy lifting in between campaigns.
The job was to give the dealership a channel worth subscribing to, and make the paid work harder off the back of it.
How we solved it
A complete digital overhaul.
We started with the foundations: a refreshed brand and a new website, built to turn the new traffic into actual leads. That was soon followed by a brand awareness campaign, an entire new photography library they could pull on at any time, and a YouTube channel to be proud of.
Then we gave the dealership a reason to be watched. The channel became a home for honest reviews, head-to-head comparisons, buying guides, drag races and off-road challenges, alongside a podcast with names from rallying and rugby that reaches well beyond the trade.
Every shoot is planned for everything it needs to become: the long-form episode, thumbnails and stills, and a run of vertical cutdowns for Instagram, Facebook and YouTube Shorts. We then put paid spend behind the clips people were already choosing to watch and pointed them at stock. One campaign alone brought in 928 leads at £2.35 each.
Deliverables · 01
Long-form video
YouTube episodes, reviews and podcasts. Hover to preview, click to watch.
Deliverables · 02
Photography
Stock, launch and lifestyle stills for the website, listings and socials. Click either side to move through.
Deliverables · 03
Social content
Vertical trailers, cutdowns and ads for Instagram, Facebook and YouTube Shorts.
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