Case study · Healthcare
Filling the diary,not just teeth.
The brief
Make a dental practice somewhere people actually want to go.
Laffan Dental Care is a modern private practice, but most people choose a dentist on proximity and habit. To win new patients it needed to look different: warmer, calmer and more confident than the practice down the road.
The brief was a brand awareness film to set the tone, then a steady run of social content and paid campaigns to turn awareness into appointment requests.
How we solved it
Awareness first, then appointments.
We opened with a brand awareness film shot in the practice, with the team and real patients, cut in 16:9 and as a 9:16 ad. Then we built a bank of short-form social content: treatments explained, the people behind the practice and the little details that make it feel different.
The organic side carried itself to over a million views; paid turned that into 340+ leads and 2.8 million views in total.
Deliverables · 01
Long-form video
The brand film in full. Hover to preview, click to watch.
Deliverables · 02
Social content
The vertical ad and social content for Instagram and Facebook.
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