Case study · Automotive
Tuned for the feed.Built to perform.
The brief
Make a performance garage look as good as the cars it works on.
WPS Performance is a specialist garage for people who care about their cars. The work speaks for itself in the workshop, but online the brand was invisible: nothing that showed the craft, the kit or the kind of cars that come through the door.
The brief was a single brand awareness film that could run across every platform, backed by a small paid budget, to put the name in front of local enthusiasts.
How we solved it
One film, cut three ways.
We wrote and shot a cinematic brand film built around the cars, the road and the people who tune them, delivered in 16:9, 1:1 and 9:16 so the same piece worked on YouTube, in-feed and as a vertical ad.
Then we put it to work. With just £525 of ad spend behind it, the film reached 355k paid impressions, and the organic cutdowns did the rest: 620k+ organic views and 1.2 million views in total for a single shoot day.
Deliverables · 01
Long-form video
The brand film in full. Hover to preview, click to watch.
Deliverables · 02
Stills from the film
Frames pulled from the grade. Click either side to move through.
Deliverables · 03
Social content
The vertical cut that ran as the paid ad on Instagram and Facebook.
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